Nyakio Grieco: A Role Model for BIPOC Entrepreneurs in the US Beauty Industry

Nyakio Grieco: A Role Model for BIPOC Entrepreneurs in the US Beauty Industry
Case Code: LDEN217
Case Length: 11 Pages
Period: 2002-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.400
Organization : Nyakio Beauty
Industry :Cosmetics & Toiletries
Countries : United States
Themes: SocialWomen Entrepreneurs, Brand Development, Brand Differentiation,Women in Leadership
Nyakio Grieco: A Role Model for BIPOC Entrepreneurs in the US Beauty Industry
Abstract Case Intro 1 Case Intro 2 Excerpts

Systemic Racism in the US: Background Note

Systemic racism had been inherent in American culture. There was heavy reliance on slavery in the growth of the colonial and later US economies. Systemic racism was the product of long-standing habits, attitudes, and public and business policies. The racial imbalance that existed before the country’s formation was significantly influenced by unfair and detrimental laws. Racial injustices included attacks on the political rights of Native Americans and confiscation of their lands..

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